Jamaicas Mission to Rebrand Itself

Author: admin  |  Category: Flights, Hotels, Vacation

Jamaica is just 4222 square miles in area, yet the contributions it has made to the world far outweigh other nations several hundred times its size.  Consider the impact of just one thing: Reggae music.  The heart wrenching melodies with their strong backbeat and striking lyrics are like no other form of music on the planet.  Reggae has migrated to every continent on earth, and in turn spawned other musical genres such as Dancehall, Dub and Hip Hop.  That is just one contribution Jamaica has made to the world.

Stereotypes can work both for and against an entity, and at the moment Jamaica is battling the negative effects of stereotypes.  With 2012 as the 50th anniversary of Jamaica’s independence from the West Indies Federation, it is a perfect opportunity to rebrand the country.  Rebranding, in business terms, means putting a new face on the same product.  The new face is meant to make it easier for customers to recognize the benefits of its use, especially in the face of changing trends.  For Jamaica, that means the tourism industry that is so focused on hotels and resorts like the Iberostar Rose Hall Suites, will promote more than rum and reggae.  The ecological diversity of Montego Bay, the Blue Mountains, and surrounding Jamaican jungles will top the list of reasons to hop into Jamaica.

family vacation to Jamaica will now include activities and attractions designed to highlight the conservation of a culture.  Jamaicans who have made significant contributions to film, television, the arts, science, and literature will now be as well known as Bob Marley and the Wailers.  Look out for Jamaica’s new face, watch for its infectious smile and shining eyes.  It is that new face that will surprise you with the intoxicating rhythm of Jamaica.